![ofay_store_inside_1.jpg](https://images.squarespace-cdn.com/content/v1/52097835e4b0b43f7974640e/1708560609583-5DA8ZC05ZKMTKZC2NM45/ofay_store_inside_1.jpg)
Ofay - Brand Identity
![ofay_store_front.jpg](https://images.squarespace-cdn.com/content/v1/52097835e4b0b43f7974640e/1708560066004-L17PY42FAO7ZR75NVAGK/ofay_store_front.jpg)
![](https://images.squarespace-cdn.com/content/v1/52097835e4b0b43f7974640e/fadc74a1-fd7d-46b0-b29c-c83cd5090e62/ofay_logo.jpg)
Ofay Cereal Parlor
We care about your health and want you to get the most out of what you put into your body. With a child like approach we make it easier to understand the benefits to eating healthy. Food is fuel and it can take you far.
Spelt with an English pronunciation, Ofay originated from the French word au fait. This meaning expert, someone who is skillful, fully informed, and in touch. Ofay also sounds similar to the word hay giving a nice relation to the grains of grass and cereal.
![](https://images.squarespace-cdn.com/content/v1/52097835e4b0b43f7974640e/eab30982-ea5d-4aa9-a504-c79d9db60746/ofay_store_inside_1.jpg)
![](https://images.squarespace-cdn.com/content/v1/52097835e4b0b43f7974640e/9d116e7b-9db5-4cda-8006-d69ce918adaa/ofay_store_inside_2.jpg)
![](https://images.squarespace-cdn.com/content/v1/52097835e4b0b43f7974640e/f7ba1946-02ce-4525-8c42-0860610ebd6e/ofay-fruit-bar-icons.jpg)
![](https://images.squarespace-cdn.com/content/v1/52097835e4b0b43f7974640e/9cf268db-66c1-4510-aa4d-07bb76bf0c24/ofay-cereal-people.jpg)
![](https://images.squarespace-cdn.com/content/v1/52097835e4b0b43f7974640e/eb334666-fa6a-40f6-9838-192e10b1c0af/ofay_characters.jpg)
College Project: Ofay Cereal Parlor was a visionary branding project created by me during my attendance at CSULB College, Graphic Design Program. This project exercised my skills in developing a brand identity form scratch. Project role included name identity and meaning, environment, supporting elements and graphics, as well as lifestyle.